Windstar - Hinton Creative

COPYWRITING | NAMING

PROJECT OVERVIEW

Voted the world’s best small ship cruise line by Condé Nast Traveler, Windstar is a luxury cruise line known for its intimate sailing ships that carry less than 300 passengers and reach small ports the big ships can’t. Windstar hired Hinton Creative to name voyages, write itinerary copy and create direct mail copy to tease the wanderlust in all of us.

Role

Copywriting & Naming

“Lori’s descriptive writing richly paints a picture of our unique Windstar 180 degrees from ordinary experience.”

– Gail Manahan, Content Editor for Windstar Cruises

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CONTENT CREATION

Windstar caters to travelers not tourists. No one else goes so far to get travelers so close to a world that few will ever see. The company’s tagline is “180 degrees from ordinary” and they strive for this goal at every turn.

The official cruise line of the James Beard Foundation, Windstar features famous chefs with a passion for sourcing local ingredients from its destinations and teaching passengers to appreciate authentic local dishes they can’t pronounce.

With a passion for travel and a history of working on small ships, Hinton Creative is at home on the water with Windstar.

“Lori is quick, responsive to direction, accurate, and her travel experience shows through in her writing,” explains Gail Manahan, Content Editor for Windstar Cruises.

“Lori’s descriptive writing richly paints a picture of our unique Windstar 180 degrees from ordinary experience.”