BRANDING | CREATIVE CONCEPTING | COPYWRITING | NAMING
PROJECT OVERVIEW
The Blake is a luxury apartment building in West Seattle. Built by F & M Development and designed by top rated Seattle firm Hewitt Architects, Hinton Creative was hired by Indigo Real Estate to help brand, name and write all web and collateral copy for the new high rise residence.
Role
Copywriting & Naming
Partners
Design & Development by DEI Creative
“Lori’s web copy is great!”
– Sean McKenna of F & M Development
CONTENT CREATION
The Blake was a blank slate opportunity for Hinton Creative and partner DEI Creative. Designed by Hewitt, one of the top architecture firms in Seattle, with interiors by respected designer Mercedes Fernandez and local management by Indigo Real Estate, this luxury apartment building was poised for prominence in the growing West Seattle skyline. But this high-end residence needed a name, a logo, a brand, a look, a feel, and a story.
Enter Hinton Creative and DEI Creative. Together the writer/designer team joined forces to create The Blake brand. Hinton donned a hardhat to tour the building during the framing phase of construction and climbed up all 8 stories to the plywood floor of the soon-to-be rooftop deck with sweeping views of the Olympic Mountains and Blake Island—hence her inspiration for the name. In addition to all The Blake’s branding materials, the team created a website and print collateral.
CONTACT
Got a great story? Take the road less traveled. Your story is unique. The way you tell it should be too. Contact Lori Hinton to find out how.
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