
PROJECT OVERVIEW
FMA Live! is an award-winning, internationally-touring live hip-hop science concert for kids that Hinton Creative helped create for NASA and Honeywell Public Affairs. The goal of this traveling show was to introduce STEM education to middle school students and inspire them to become the rocket scientists and space explorers of tomorrow.
Role
Creative Concepting, Playwriting, Scriptwriting & Copywriting
Partners
Producing by Oasis Productions, Inc., Videography & Editing by Hullabaloo
CONTENT CREATION
“From ideation to realization, Lori consistently shined with her creativity and insight into her audience,” says Oasis Productions VP of Strategy & Planning, Wyndi Rejniak.
Named for Sir Isaac Newton’s 2nd Law of Motion (Force= Mass x Acceleration), FMA Live! taught the Laws of Motion through on-stage races, rocket launches, sumo wrestler competitions and catchy tunes—bringing science to life for students through an engaging, in-school, hip-hop concert experience.
“Lori wrote the scripts for the live show as well as all of the support materials for the program—including video vignettes highlighting the work of Sir Isaac Newton, website copy, in-class materials and more,” explains Rejniak.
Making an incredible 15-year run, the creative team was tasked with not only creating the entire real life concert experience, but also adapting music, scripts and language to evolve and stay current with the popular styles and interests of its tween audience.

awards
• Best Cause-Based Promotion
• PMA Gold REGGIE©
• Best Cause Marketing Campaign
• Gold SABRE Award
• Best Community Outreach Program
• PRO Awards Winner
• PRWeek Awards Finalist
• Community Relations Campaign of the Year
• PR News Platinum Awards
• Best Event Marketing Campaign
• PR News Platinum Awards
• Finalist for WOW! Award

summary
FMA Live! had the perfect formula for connecting science to students’ everyday lives through original music, videos and online activities. It was an honor to work for the great minds at NASA & Honeywell and spark an interest in STEM education for students all across the continent. Looking out into the audience and seeing kids’ eyes light up in awe of science was an incredibly satisfying experience.
Have you seen the Mars landing in the news? Check out the videos above to meet some of the NASA engineers behind it.
CONTACT
Got a great story? Take the road less traveled. Your story is unique. The way you tell it should be too. Contact Lori Hinton to find out how.